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FACULTY OF LAW, BUSINESS AND ECONOMICS

Chair of Marketing & Sport Management

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Publications

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2025

Fortagne, Marius Arved; Anderski, Matthias; Yagiz, Helin; Lis, Bettina
Enhancing Preventive Health through Apps : An Extended Health Belief Model Approach for Widespr ...
Proceedings of the 58th Hawaii International Conference on System Sciences
Hawaii , 2025. - page 3513-3522
https://hdl.handle.net/10125/109265

Anderski, Matthias; Fortagne, Marius Arved; Kapfer, Kevin; Lis, Bettina; Ströbel, Tim
Navigating Fan Reactions : The Role of Innovation Resistance and Acceptance in Smart Stadium Te ...
Proceedings of the 58th Hawaii International Conference on System Sciences
Hawaii , 2025. - page 4313-4322
https://hdl.handle.net/10125/109362

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