Publications

2024

Anderski, Matthias; Stegmann, Pascal; Dickson, Geoff; Ströbel, Tim
The role of athlete brands for the international marketing of professional sports leagues : A c ...
in International Journal of Sports Marketing and Sponsorship (2024)
doi:10.1108/IJSMS-07-2024-0162 ...

Panthen, M.; Anderski, Matthias; Ströbel, Tim
"I wouldn't call myself a brand, but many people say my name could serve as a brand." Exploring ...
in European Sport Management Quarterly (2024)
doi:10.1080/16184742.2024.2422336 ...

Anderski, Matthias; Bartsch, Silke; Puchner, Georg; Kuhn, Peter; Ströbel, Tim
On the way to Player Sustainability : An explorative study to develop a player sustainability i ...
2024
2nd Sustainable Sports Symposium, Heidelberg, Germany

Dreher, Frederic; Ströbel, Tim
Co-Creation Of Value Among Brands And Customers To Promote Circularity : A Case Study Within Th ...
2024
32nd European Association for Sport Management Conference (EASM), Paris, France

Brand, Lars; Anderski, Matthias; Ströbel, Tim
Unpacking Sport Brand Co-creation : An Empirical Examination of Brand Co-creation Performances
2024
32nd Conference of the European Association for Sport Management (EASM), Paris, France

Anderski, Matthias; Stegmann, Pascal; Fuller, Rachel; Dickson, Geoff; Ströbel, Tim
“He's One of Our Own” : An Experimental Study Examining the Effects of Country of Origin and Cl ...
2024
32nd Conference of the European Association for Sport Management (EASM), Paris, France

Brand, Lars; Stegmann, Pascal; Ströbel, Tim
Sport brands have the power to change the world, don’t they?! Sportklubmarken und ihr Einfluss ...
2024
AK-IASE Conference 2024, Universität Bayreuth

Anderski, Matthias; Stegmann, Pascal; Fuller, Rachel; Dickson, Geoff; Ströbel, Tim
“He's one of our own!” Examining the impact of transfers to the German Bundesliga on fan behavi ...
2024
AK-IASE Conference 2024, Universität Bayreuth

Dreher, Frederic; Ströbel, Tim
Promoting circularity through co-creation of value among brands and customers : A case study wi ...
2024
53rd European Marketing Association Conference (EMAC), Bukarest, Romania

Bäumler, Lisa; Ridpath, Bradley David; Ströbel, Tim
An Exploratory Analysis of the Impact of Name, Image and Likeness (NIL) at a NCAA Mid-Major Foo ...
in Journal of NCAA Compliance (2024) issue May-June. - page 12-23

Brand, Lars; Stegmann, Pascal; Ströbel, Tim
Brands have the power to change the world, don't they?! An examination of the impact of co-crea ...
2024
17th Global Brand Conference, Edinburgh, United Kingdom

Tinaz, Cem; Ströbel, Tim
5: Examining outcomes of sport mega-event bidding for national sports development : the case of ...
Research Handbook on Major Sporting Events
Cheltenham, UK ; Massachusetts, USA : Edward Elgar Publishing, 2024. - page 74-87
doi:10.4337/9781800885653.00013 ...

Stegmann, Pascal; Ströbel, Tim; Woratschek, Herbert
Categorizing engagement behavior in sport brand communities : an empirical study informed by so ...
in Sport Management Review volume 27 (2024) issue 4. - page 544-571
doi:10.1080/14413523.2024.2329826 ...

Stegmann, Pascal; Ströbel, Tim
Digitale Transformation und Wert-Kokreation im professionellen Teamsport
Entwicklungstendenzen im Sportmanagement : Struktur- und Wertewandel, Nachhaltigkeit, Globalisierung und Digitalisierung
Wiesbaden : Springer Gabler, 2024. - page 317-337
doi:10.1007/978-3-658-42798-6_15 ...

Brand, Lars; Stegmann, Pascal; Ströbel, Tim
Rethinking brand management within sport : advancing towards the integrative sport brand ecosys ...
in European Sport Management Quarterly volume 24 (2024) . - page 1174-1194
doi:10.1080/16184742.2023.2264316 ...