Publications

2021

Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
The Role of Digital Engagement Platforms for Athlete Branding
Book of Abstracts : FISU World Conference ; 30th Winter Universiade Lucerne 2021 Switzerland
Lucerne , 2021. - page 9-10
https://www.winteruniversiade2021.ch/media/documen ...

Tinaz, Cem; Ströbel, Tim
Examining Outcomes of Turkish Biddings for the UEFA EURO on National Football Development
2021
International Conference on Events (ICE), Cape Town, RSA

Anderski, Matthias; Griebel, Lars; Ströbel, Tim
Crises encourage innovations : The 28th European Sport Management Virtual Conference during the ...
in Sport und Gesellschaft volume 18 (2021) issue 1. - page 113-117
doi:10.1515/sug-2021-0009 ...

Digital transformation in sport : The disruptive potential of digitalization for sport manageme ...
publ: Ströbel, Tim; Stieler, Maximilian; Stegmann, Pascal
Sport, Business and Management
2021

Ströbel, Tim
Digitalisierung im Sport
in Spektrum volume 17 (2021) issue 2. - page 62-65
https://uni-bayreuth.de/spektrum

Kurscheidt, Markus; Tittlbach, Susanne; Ströbel, Tim
E-Sport - Chance oder Bedrohung für das etablierte Sportsystem?
in Spektrum volume 17 (2021) issue 2. - page 66-69
https://uni-bayreuth.de/spektrum

Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms
29th European Association for Sport Management Conference (EASM) : Book of abstracts
s.l. , 2021. - page 99
https://www.easm.net/wp-content/uploads/2021/12/EA ...

Ströbel, Tim; Stieler, Maximilian; Stegmann, Pascal
Guest Editorial: Digital transformation in sport : the disruptive potential of digitalization f ...
in Sport, Business and Management volume 11 (2021) issue 1. - page 1-9
doi:10.1108/SBM-03-2021-124 ...

Schönberner, Jan; Woratschek, Herbert; Ströbel, Tim
Malaetninger for sportssponsorater og deres indflydelse pa sponsorrelaterede beslutninger = Spo ...
Sportsmanagement
Copenhagen : Reizels Publishers, 2021. - page 84-91
https://sportsmanagement.digi.hansreitzel.dk/?id=2 ...

Ströbel, Tim; Germelmann, Claas Christian
Markenführung und Konsumentenverhalten im Sport
in Spektrum volume 17 (2021) issue 2. - page 20-23
https://uni-bayreuth.de/spektrum

Griebel, Lars; Ströbel, Tim; Anderski, Matthias
Rethinking Brand Management within Sports : Advancing to a Multi-Actor Perspective
29th European Association for Sport Management Conference (EASM) : Book of abstracts
s.l. , 2021. - page 102
https://www.easm.net/wp-content/uploads/2021/12/EA ...

Ridpath, Bradley David; Ströbel, Tim
Sportmanagement im internationalen Hochschulmarketing
in Spektrum volume 17 (2021) issue 2. - page 78-81
https://uni-bayreuth.de/spektrum

Buser, Markus; Woratschek, Herbert; Ströbel, Tim
Sportssponsorering som platform for engagement = Sport Sponsoring as Platform for Engagement
Sportsmanagement
Copenhagen : Reitzels Publishers, 2021. - page 78-84
https://sportsmanagement.digi.hansreitzel.dk/?id=2 ...