Podcast 21

Prof. Dr. Guillaume Bodet

In this episode, we welcome Prof. Dr. Guillaume Bodet, former European Association for Sport Management board member and the dean of the school of sports sciences of the Claude Bernard University Lyon 1 in France. Besides the major characteristics of sport management and their managerial implications, Prof. Dr. Bodet provides insights into the Co-Branding effects of the FIFA World Cup 2022 in Qatar. You should not miss this episode if you are additionally interested in knowing the impact wearing green trousers as a professor can have on students in Lyon and if Prof. Dr. Bodet was right about his predictions on the FIFA World Cup.

Zum Mitlesen der Interviews klicken Sie nach dem Start auf cc rechts unten.