Publikationen

2024

M. Panthen, Matthias Anderski, Tim Ströbel: "I wouldn't call myself a brand, but many people say my name could serve as a brand." Exploring a conceptualization and typology of athlete brands. In: European Sport Management Quarterly, (2024). - .
doi:10.1080/16184742.2024.2422336

Matthias Anderski, Silke Bartsch, Georg Puchner, Peter Kuhn, Tim Ströbel: On the way to Player Sustainability : An explorative study to develop a player sustainability index for professional football players. - (Vortrag), Veranstaltung: 2nd Sustainable Sports Symposium, 29.09.-01.10.2024, Heidelberg, Germany.

Frederic Dreher, Tim Ströbel: Co-Creation Of Value Among Brands And Customers To Promote Circularity : A Case Study Within The Sportswear Industry. - (Vortrag), Veranstaltung: 32nd European Association for Sport Management Conference (EASM), 03.09.-06.09.2024, Paris, France.

Lars Brand, Matthias Anderski, Tim Ströbel: Unpacking Sport Brand Co-creation : An Empirical Examination of Brand Co-creation Performances. - (Vortrag), Veranstaltung: 32nd Conference of the European Association for Sport Management (EASM), 03.09.- 06.09.2024, Paris, France.

Matthias Anderski, Pascal Stegmann, Rachel Fuller, Geoff Dickson, Tim Ströbel: “He's One of Our Own” : An Experimental Study Examining the Effects of Country of Origin and Club Levels on Fans Behavior and Purchase Intentions among Asian Fans of the German Bundesliga. - (Vortrag), Veranstaltung: 32nd Conference of the European Association for Sport Management (EASM), 03.09.- 06.09.2024, Paris, France.

Lars Brand, Pascal Stegmann, Tim Ströbel: Sport brands have the power to change the world, don’t they?! Sportklubmarken und ihr Einfluss auf ökologisch nachhaltiges Fanverhalten. - (Vortrag), Veranstaltung: AK-IASE Conference 2024, 20.06.2024 - 22.06.2024, Universität Bayreuth.

Matthias Anderski, Pascal Stegmann, Rachel Fuller, Geoff Dickson, Tim Ströbel: “He's one of our own!” Examining the impact of transfers to the German Bundesliga on fan behaviour and purchase intention in Asia. - (Vortrag), Veranstaltung: AK-IASE Conference 2024, 20.06.2024 - 22.06.2024, Universität Bayreuth.

Frederic Dreher, Tim Ströbel: Promoting circularity through co-creation of value among brands and customers : A case study within the sports fashion industry. - (Vortrag), Veranstaltung: 53rd European Marketing Association Conference (EMAC), 28.05.-31.05.2024, Bukarest, Romania.

Lisa Bäumler, Bradley David Ridpath, Tim Ströbel: An Exploratory Analysis of the Impact of Name, Image and Likeness (NIL) at a NCAA Mid-Major Football Bowl Subdivision Institution. In: Journal of NCAA Compliance, May-June (2024). - S. 12-23.

Lars Brand, Pascal Stegmann, Tim Ströbel: Brands have the power to change the world, don't they?! An examination of the impact of co-created conscientious brands on pro-environmental behaviours among their consumers. - (Vortrag), Veranstaltung: 17th Global Brand Conference, 22.04.2024 - 24.04.2024, Edinburgh, United Kingdom.

Cem Tinaz, Tim Ströbel: 5: Examining outcomes of sport mega-event bidding for national sports development : the case of Turkey’s bidding for the UEFA EURO 2024. In: Harry Arne Solberg, Rasmus K. Storm, Kamilla Swart (Hrsg.): Research Handbook on Major Sporting Events. - Cheltenham, UK ; Massachusetts, USA : Edward Elgar Publishing, 2024. - S. 74-87.
doi:10.4337/9781800885653.00013

Pascal Stegmann, Tim Ströbel, Herbert Woratschek: Categorizing engagement behavior in sport brand communities : an empirical study informed by social practice theory. In: Sport Management Review, 27, 4 (2024). - S. 544-571.
doi:10.1080/14413523.2024.2329826

Pascal Stegmann, Tim Ströbel: Digitale Transformation und Wert-Kokreation im professionellen Teamsport. In: Anton Behrens, Sebastian Björn Bauers, Gregor Hovemann (Hrsg.): Entwicklungstendenzen im Sportmanagement : Struktur- und Wertewandel, Nachhaltigkeit, Globalisierung und Digitalisierung. - Wiesbaden : Springer Gabler, 2024. - S. 317-337.
doi:10.1007/978-3-658-42798-6_15

Lars Brand, Pascal Stegmann, Tim Ströbel: Rethinking brand management within sport : advancing towards the integrative sport brand ecosystem (ISBE). In: European Sport Management Quarterly, 24 (2024). - S. 1174-1194.
doi:10.1080/16184742.2023.2264316

2023

Francis O’Neill, Geoff Dickson, Tim Ströbel, Ashleigh-Jane Thompson: Elite athlete activism, advocacy, and protest : a scoping review. In: European Sport Management Quarterly, (2023). - .
doi:10.1080/16184742.2023.2287471

Matthias Anderski, Francis O'Neill, Geoff Dickson, Rachel Fuller, Tim Ströbel, Ashleigh-Jane Thompson: A Multi-Actor Perspective on Athlete Brand Activism. - (Vortrag), Veranstaltung: The Australian and New Zealand Marketing Academy (ANZMAC) 2023, 04.-06.12.2023, Dunedin, Otago, New Zealand.

Francis O'Neill, Geoff Dickson, Ashleigh-Jane Thompson, Tim Ströbel: Tactical Neutralisation of Athlete Activism : A Study of Discursive Delegitimisation of the Australian Football Team. - (Vortrag), Veranstaltung: SMAANZ Konferenz, 29. November – 01. Dezember 2023, Hosted by the University of Canberra.

Florian Riedmüller, Tim Ströbel: GenZ: Sind Stars im Merchandising wichtiger als der Club?. - (Vortrag), Veranstaltung: FANCOMMERCE FORUM, Hamburg.

Lars Griebel, Tim Ströbel: ESports Extensions of Sport Brands : Implications for Brand Management. - (Vortrag), Veranstaltung: 31st Conference of the European Association for Sport Management (EASM), 12.09.-15.09.2023, Belfast, Northern Ireland.

Francis O'Neill, Geoff Dickson, Tim Ströbel, Ashleigh-Jane Thompson: Elite Athlete Activism, Advocacy And Protest : A Scoping Review. - (Vortrag), Veranstaltung: 31st Conference of the European Association for Sport Management (EASM), 12.09.-15.09.2023, Belfast, Northern Ireland.

Matthias Anderski, Francis O'Neill, Geoff Dickson, Rachel Fuller, Tim Ströbel, Ashleigh-Jane Thompson: Human Brand Activism : Developing an Athlete Brand Activism Continuum Based on a Multi-Actor Perspective. - (Vortrag), Veranstaltung: 31st Conference of the European Association for Sport Management (EASM), 12.09.-15.09.2023, Belfast, Northern Ireland.

Pascal Stegmann, Christian Moesch, Tim Ströbel: Sport in a Post-Growth Society : Potential Challenges and Opportunities 2023. - (Vortrag), Veranstaltung: 31st Conference of the European Association for Sport Management (EASM), 12.09.-15.09.2023, Belfast, Northern Ireland.

Matthias Anderski, Lars Griebel, Tim Ströbel, Bradley David Ridpath: Shine Bright Like a Diamond! An Analysis of the NIL Rule and its Impact on Athlete Brand Building from a Multi-Actor Perspective. - (Vortrag), Veranstaltung: 2023 CSRI Conference on College Sport, 22.03.2023 bis 24.03.2023, South Carolina, USA.

Pascal Stegmann, Siegfried Nagel, Tim Ströbel: The digital transformation of value co-creation : a scoping review towards an agenda for sport marketing research. In: European Sport Management Quarterly, 23, 4 (2023). - S. 1221-1248.
doi:10.1080/16184742.2021.1976241

Lars Griebel, Tim Ströbel: Aufbau und Management von Eventmarken im Sport : Implikationen einer Multi-Akteurs-dominanten Logik für die Eventmarke EURO 2024. In: Thomas Bezold, Florian Pfeffel (Hrsg.): Die UEFA EURO 2024™ aus sportökonomischer Perspektive : Management, Organisation und Wirkung einer Sportgroßveranstaltung. - Berlin : Erich Schmidt Verlag, 2023. - S. 285-310.

Matthias Anderski, Lars Griebel, Pascal Stegmann, Tim Ströbel: Empowerment of human brands : Brand meaning co-creation on digital engagement platforms. In: Journal of Business Research, 166 (2023). - .
doi:10.1016/j.jbusres.2023.113905

Frederic Dreher, Tim Ströbel: How gamified online loyalty programs enable and facilitate value co-creation : a case study within a sports-related service context. In: Journal of Service Theory and Practice, 33, 5 (2023). - S. 671-696.
doi:10.1108/JSTP-10-2022-0229

Pascal Stegmann, Daniel Matyas, Tim Ströbel: Hype or opportunity? Tokenization as engagement platform in sport marketing. In: International Journal of Sports Marketing and Sponsorship, 24, 4 (2023). - S. 722-736.
doi:10.1108/IJSMS-08-2022-0157

2022

Matthias Anderski, Lars Griebel, Tim Ströbel: Athlete Activism : An Analysis from a Multi-Actor Perspective during the Olympic Games in Tokyo and Beijing. - (Vortrag), Veranstaltung: 19th Sport Marketing Association Annual Conference, 26-28, October 2022, Charlotte, USA.

Lars Griebel, Matthias Anderski, Tim Ströbel: eSports Extensions of Traditional Sports Club Brands : Opportunities for Brand Co-Creation Processes?. - (Vortrag), Veranstaltung: 19th Sport Marketing Association Annual Conference, 26-28, October 2022, Charlotte, USA.

Matthias Anderski, Florian Riedmüller, Tim Ströbel: No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards Athlete Brand Identification in Professional Football. - (Vortrag), Veranstaltung: 30th European Association for Sport Management Conference (EASM), 06.-08.09.2022, Innsbruck, Austria.

Pascal Stegmann, Tim Ströbel, Norman O'Reilly: Engagement Behavior on Digital Engagement Platforms in Sport : An Experimental Study on the Effects of Actor Embeddedness. - (Vortrag), Veranstaltung: European Association for Sport Management Conference (EASM), September, 5-8, 2022, Innsbruck, Austria.

Pascal Stegmann, Norman O'Reilly, Tim Ströbel: On the social context of actor engagement on digital engagement platforms in sport : An experimental study on the effect of actor embeddedness and actor engagement behavior. - (Vortrag), Veranstaltung: Administrative Sciences Association of Canada (ASAC) 2022, June, 3-7, 2022, Nova Scotia, Canada.

Pascal Stegmann, Norm O'Reilly, Tim Ströbel: The Impact of Actor Embeddedness on Digital Engagement Platforms in Sport Marketing : An Experimental Study on Actor Engagement Behavior. - (Vortrag), Veranstaltung: 37th North American Society for Sport Management (NASSM) Anual Conference, 01.-05.06.2022, Atlanta, GA, USA.

Lars Griebel, Tim Ströbel: How do Brands evolve? An Exploration of Brand Co-Creation Performances. - (Vortrag), Veranstaltung: 51th European Marketing Association Conference (EMAC), 25.-27.05.2022, Budapest, Hungary.

Melissa Davies, Tim Ströbel: Global Sport Management Learning from Home : Expanding the International Sport Management Experience through a Collaborative Class Project. In: Sport Management Education Journal, 16, 2 (2022). - S. 154-161.
doi:10.1123/smej.2021-0018

Christian Moesch, Samuel Christen, Tim Ströbel: It's getting tight in the Alps : Challenges and implications of the e-mountain bike boom for sustainable tourism management. In: International Journal of Sport Management and Marketing, 22, 1-2 (2022). - S. 73-95.
doi:10.1504/IJSMM.2022.10045433

Matthias Anderski, Florian Riedmüller, Tim Ströbel: No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards Athlete Brand Identification in Professional Football. In: M. Schnitzer, E. Happ, C. Praxmarer-Kohli, S. Schöttel, P. Lintumäki, I. Konstantopoulos, L. Graiff, G. Bodet (Hrsg.): 30th European Sport Management Conference : Book of Abstracts. - Innsbruck : Eigenverlag Innsbruck University, 2022. - S. 117-119.

2021

Matthias Anderski, Lars Griebel, Pascal Stegmann, Tim Ströbel: The Role of Digital Engagement Platforms for Athlete Branding. In: Book of Abstracts : FISU World Conference ; 30th Winter Universiade Lucerne 2021 Switzerland. - Lucerne : 2021. - S. 9-10.

Cem Tinaz, Tim Ströbel: Examining Outcomes of Turkish Biddings for the UEFA EURO on National Football Development. - (Vortrag), Veranstaltung: International Conference on Events (ICE), 16.-18.11.2021, Cape Town, RSA.

Tim Ströbel, Herbert Woratschek, Christian Durchholz: Clothes Make the Fan : the Effect of Team Merchandise Usage on Team Identification, Fan Satisfaction and Team Loyalty. In: Journal of Global Sport Management, 6, 2 (2021). - S. 185-202.
doi:10.1080/24704067.2018.1531354

Matthias Anderski, Lars Griebel, Tim Ströbel: Crises encourage innovations : The 28th European Sport Management Virtual Conference during the COVID-19 pandemic. In: Sport und Gesellschaft, 18, 1 (2021). - S. 113-117.
doi:10.1515/sug-2021-0009

Digital transformation in sport : The disruptive potential of digitalization for sport management research. - Tim Ströbel, Maximilian Stieler, Pascal Stegmann (Hrsg.). - Sport, Business and Management, 11 (2021), 1

Tim Ströbel: Digitalisierung im Sport. In: Spektrum, 17, 2 (2021). - S. 62-65.

Markus Kurscheidt, Susanne Tittlbach, Tim Ströbel: E-Sport - Chance oder Bedrohung für das etablierte Sportsystem?. In: Spektrum, 17, 2 (2021). - S. 66-69.

Matthias Anderski, Lars Griebel, Pascal Stegmann, Tim Ströbel: Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms. In: Guillaume Bodet, Jacqueline Mueller (Hrsg.): 29th European Association for Sport Management Conference (EASM) : Book of abstracts. - s.l. : 2021. - S. 99.

Tim Ströbel, Maximilian Stieler, Pascal Stegmann: Guest Editorial: Digital transformation in sport : the disruptive potential of digitalization for sport management research. In: Sport, Business and Management, 11, 1 (2021). - S. 1-9.
doi:10.1108/SBM-03-2021-124

Jan Schönberner, Herbert Woratschek, Tim Ströbel: Malaetninger for sportssponsorater og deres indflydelse pa sponsorrelaterede beslutninger = Sports Sponsorship Objectives and their Influence on Sponsorship Decisions. In: K. Cortsen, M. Hehr, R. Nielsen (Hrsg.): Sportsmanagement. - Copenhagen : Reizels Publishers, 2021. - S. 84-91.

Tim Ströbel, Claas Christian Germelmann: Markenführung und Konsumentenverhalten im Sport. In: Spektrum, 17, 2 (2021). - S. 20-23.

Lars Griebel, Tim Ströbel, Matthias Anderski: Rethinking Brand Management within Sports : Advancing to a Multi-Actor Perspective. In: Guillaume Bodet, Jacqueline Mueller (Hrsg.): 29th European Association for Sport Management Conference (EASM) : Book of abstracts. - s.l. : 2021. - S. 102.

Bradley David Ridpath, Tim Ströbel: Sportmanagement im internationalen Hochschulmarketing. In: Spektrum, 17, 2 (2021). - S. 78-81.

Markus Buser, Herbert Woratschek, Tim Ströbel: Sportssponsorering som platform for engagement = Sport Sponsoring as Platform for Engagement. In: K. Cortsen, M. Hehr, R. Nielsen (Hrsg.): Sportsmanagement. - Copenhagen : Reitzels Publishers, 2021. - S. 78-84.

2020

Pascal Stegmann, Siegfried Nagel, Markus Buser, Jan Schönberner, Tim Ströbel, Herbert Woratschek: Co-creation of value in digital interactions : A netnographic analysis of a sport clubs' social network platforms. - (Vortrag), Veranstaltung: 28th European Association for Sport Management Conference (EASM), 17.-25.09.2020, Online Conference.

Tim Ströbel, Johannes Doenicke: Brand management : Traditional brand concepts and brand value creation. In: SMAB Relevant Management Insights, 13 (2020). - S. 1-4.

Tim Ströbel, Bradley David Ridpath, Herbert Woratschek, Norm O'Reilly, Markus Buser, Michael Pfahl: Co-Branding Through an International Double Degree Program : A Single Case Study in Sport Management Education. In: Sport Management Education Journal, 14, 2 (2020). - S. 119-128.
doi:10.1123/smej.2019-0047

Tim Ströbel, Christian Durchholz, Christopher Maier: Die Dienstleistungsbranche im Wandel : Netzwerkorientierung und Digitalisierung in ausgewählten Dienstleistungsbranchen. In: Stefan Roth, Chris Horbel, Bastian Popp (Hrsg.): Perspektiven des Dienstleistungsmanagements : Aus Sicht von Forschung und Praxis. - Wiesbaden : Springer Gabler, 2020. - S. 17-31.
doi:10.1007/978-3-658-28672-9_2

Exploring new routes within brand research in sport management. - Tim Ströbel, Claas Christian Germelmann (Hrsg.). - European Sport Management Quarterly, (2020),

Tim Ströbel, Claas Christian Germelmann: Exploring new routes within brand research in sport management : directions and methodological approaches. In: European Sport Management Quarterly, 20, 1 (2020). - S. 1-9.
doi:10.1080/16184742.2019.1706603

Christian Moesch, Tim Marklowski, Tim Ströbel: Funktionalität oder Nachhaltigkeit? : Eine Bestandsaufnahme im Schweizer Bergsportmarkt. In: Marketing Review St. Gallen, 37, 4 (2020). - S. 72-78.

Lars Griebel, Tim Ströbel, Herbert Woratschek: Integrative Branding - Brand Management in The Light of Value Co-Creation. In: SMAB Relevant Management Insights, 22 (2020). - S. 1-5.

Pascal Stegmann, Yannick Scheitlin, Tim Ströbel: Interaktionspotenziale im Rahmen der Marketingkommunikation auf sozialen Netzwerkplattformen am Beispiel eines Schweizer Fußballklubs. In: transfer : Zeitschrift für Kommunikation und Markenmanagement, 66, 1 (2020). - S. 12-19.

Herbert Woratschek, Mario Kaiser, Christian Durchholz, Tim Ströbel: Preisaufschläge für die sportliche Relevanz. In: German Journal of Exercise and Sport Research, 50, 3 (2020). - S. 406-416.
doi:10.1007/s12662-020-00661-y

Herbert Woratschek, Chris Horbel, Bastian Popp, Tim Ströbel: Service Quality-Value Framework. In: SMAB Relevant Management Insights, 11 (2020). - S. 1-5.

2019

Tim Ströbel, Herbert Woratschek: Sportmarken - Von traditionellen Ansätzen der Markenführung hin zum vernetzten Branding. In: Gerhard Nowak (Hrsg.): Angewandte Sportökonomie des 21. Jahrhunderts. - Wiesbaden : Springer Gabler, 2019. - S. 27-50.
doi:10.1007/978-3-658-26968-5_2

Pascal Stegmann, Tim Ströbel, Siegfried Nagel: Digital transformation of value creation on sport platforms : A case study analysis. In: Tim Breitbarth, Guillaume Bodet, Álvaro Fernández Luna, Pablo Burillo Naranjo, Gerardo Bielons (Hrsg.): Connecting sport practice & science : Book of Abstracts. - Sevilla : Universidad Pablo Olavide, 2019. - S. 352-354.

Mario Kaiser, Tim Ströbel, Herbert Woratschek, Christian Durchholz: How well do you know your spectators? A study on spectator segmentation based on preference analysis and willingness to pay for tickets. In: European Sport Management Quarterly, 19, 2 (2019). - S. 178-200.
doi:10.1080/16184742.2018.1499790

Grazia Lang, Tim Ströbel, Siegfried Nagel: Professionalization forms in mixed sport industries : is it time to rethink the stereotypes of non-profit and for-profit sport organizations?. In: Managing Sport and Leisure, 24, 4 (2019). - S. 208-225.
doi:10.1080/23750472.2019.1611470

2018

Norm O'Reilly, Tim Ströbel, Michael Pfahl, Jim Kahler: An empirical exploration of sponsorship sales in North American professional sport : Is it time to rethink our approach?. In: Sport, Business and Management, 8, 1 (2018). - S. 15-34.
doi:10.1108/SBM-07-2016-0035

Tim Ströbel, Claas Christian Germelmann: Exploring new routes within brand research in sport management. - (Vortrag), Veranstaltung: 26th European Association for Sport Management Conference (EASM), 05.-09.09.2018, Malmö, Sweden.

Herbert Woratschek, Guido Schafmeister, Tim Ströbel: Export of national sport leagues. In: Mark Dodds, Kevin Heisey, Aila Ahonen (Hrsg.): Routledge Handbook of International Sport Business. - Abingdon, Oxon : Routledge, 2018. - S. 3-14.

Tim Ströbel, Christopher Maier, Herbert Woratschek: How to reduce turnover intention in team sports? : Effect of organizational support on turnover intention of professional team sports athletes. In: Sport, Business and Management, 8, 2 (2018). - S. 98-117.
doi:10.1108/SBM-05-2017-0032

Tim Ströbel, Christian Moesch, Sarina Buser: Inszenierung von Erlebnissen im touristischen Wettbewerb : Eine Fallstudie am Beispiel des Eiger Ultra Trails. In: Gerhard Nowak (Hrsg.): (Regional-)Entwicklung des Sports. - Schorndorf : Hofmann, 2018. - S. 193-206.

Tim Ströbel, Marcel Hüttermann, Frank M. Hannich, Siegfried Nagel: Die Inszenierung von Markenerlebnissen im Sport : Eine Fallstudienanalyse der Vereinsmarke FC St. Pauli. In: Marketing Review St. Gallen, 35, 5 (2018). - S. 82-89.

Christian Moesch, Tim Ströbel, Marco Preite: Tu Gutes und sprich darüber : Beurteilung von CSR-Aktivitäten professioneller Fussballclubs in der Swiss Football League. In: Transfer, Werbeforschung & Praxis, 64, 2 (2018). - S. 54-63.

G. Lang, Tim Ströbel, Siegfried Nagel: Vom Sportverein zur Aktiengesellschaft : Ist die Rechtsform massgeblich für professionalisiertes Management?. - (Vortrag), Veranstaltung: 10. Jahrestagung der sportwissenschaftlichen Gesellschaft der Schweiz (SGS), 2018, Magglingen.

2017

G. Lang, Tim Ströbel, Siegfried Nagel: From sport club to stock company : Does legal form matter for professionalised management in sport?. - (Vortrag), Veranstaltung: 25th European Association for Sport Management Conference (EASM), September 5-8, 2017, Bern, Switzerland.

Tim Ströbel, Herbert Woratschek, Tom Winterstein: Have You Thought About The Club's Image? : The Role Of Sport Club Image For Sponsoring Goals. - (Vortrag), Veranstaltung: European Association for Sport Management Conference(EASM), September 5-8, 2017, Bern, Switzerland.

Mario Kaiser, Tim Ströbel, Herbert Woratschek: How to Avoid Fan Protests Against Ticket Prices : an Empirical Analysis in German Basketball. - (Vortrag), Veranstaltung: 2nd World Association for Sport Management Conference (WASM), June 20-23, 2017, Kaunas, Lithuania.

The 25th EASM Conference, 5–8 September 2017, Bern and Magglingen, Switzerland : Challenges and Developments of Sport Organisations ; Book of Abstracts. - Tim Ströbel, Tim Breitbarth, Hippolyt Kempf, Claas Christian Germelmann, Siegfried Nagel (Hrsg.). - Bern : University of Bern, 2017.
doi:10.7892/boris.105238

Herbert Woratschek, Christian Durchholz, Christopher Maier, Tim Ströbel: Innovations in Sport Management : The Role of Motivations and Value Co-Creation at Public Viewing Events. In: Event Management, 21, 1 (2017). - S. 1-12.

Tim Ströbel, Christian Moesch, S. Buser: Inszenierung von Erlebnissen im touristischen Wettbewerb : Eine Fallstudie am Beispiel des Eiger Ultra Trails. - (Vortrag), Veranstaltung: 21. Jahrestagung des Arbeitskreises Sportökonomie e.V., 30. Juni - 01. Juli 2017, Düsseldorf.

Tim Ströbel: Riedmann-Streitz, Christine: Gibt es noch Marken in der Zukunft? : Hybrid Brands - Eine Zukunftsvision für starke Marken. 2017. In:Transfer, Werbeforschung & Praxis, 63, S. 81: 2017

2016

Mario Kaiser, Tim Ströbel, Herbert Woratschek: Preference Analysis and Willingness-to-Pay for Sport Tickets : a Choice-Based Conjoint Analysis in German Basketball. - (Vortrag), Veranstaltung: 24th Conference of the European Association for Sport Management (EASM), 07.-10. September 2016, Warsaw, Polen.

Tim Ströbel, Herbert Woratschek, Christopher Maier: The Development of a Value-Based Performance Measurement System for Sport Leagues : the Case of a German Junior Sport League. - (Vortrag), Veranstaltung: 24th Conference of the European Association for Sport Management (EASM), 07.-10. September 2016, Warsaw, Polen.

Christopher Maier, Herbert Woratschek, Tim Ströbel, Bastian Popp: Is it really all about money? : A study on incentives in elite team sports. In: European Sport Management Quarterly, 16, 5 (2016). - S. 592-612.
doi:10.1080/16184742.2016.1188841

2015

Christopher Maier, Herbert Woratschek, Tim Ströbel: Antecedents of Performance : the Role of Incentives and Job Satisfaction in Professional Team Sports. - (Vortrag), Veranstaltung: 23rd European Association of Sport Management Conference, 09.-12.09.2015, Dublin, Ireland.

Tim Ströbel, Herbert Woratschek, Norm O'Reilly, Christian Durchholz: Fan Identification and Fan Loyalty: The Role of Merchandising Consumption Behaviour – A Comparative Analysis of Basketball Fans in the United States of America and Germany. - (Vortrag), Veranstaltung: 23rd European Association of Sport Management Conference, 09.-12.09.2015, Dublin, Ireland.

Norm O'Reilly, Tim Ströbel, Herbert Woratschek, John Nadeau: Investigating the Importance of Place Image Dimensions on Travel Intentions in the Context of the Olympic Games. - (Vortrag), Veranstaltung: 23rd Conference of the European Association for Sport Management (EASM), 9.-12.09.2015, Dublin, Ireland.

Tim Ströbel, Michael Pfahl, Norm O'Reilly, Bradley David Ridpath, Herbert Woratschek: International Co-Branding as Strategic Advantage of Sport Business Programs : A Case Study of Ohio University and University of Bayreuth. - (Vortrag), Veranstaltung: 5th Conference of the Alliance for Sport Business (ASB), 22.-23.03.2015, Ohio, USA.

Herbert Woratschek, Chris Horbel, Bastian Popp, Tim Ströbel: Service-Quality-Value-Framework : Eine Integration von zentralen Forschungsansätzen im Dienstleistungsmanagement. In: Bartsch, Silke ; Blümelhuber, Christian (Hrsg.): Always Ahead im Marketing : Offensiv, digital, strategisch. - Wiesbaden : Springer, 2015. - S. 99-116.
doi:10.1007/978-3-658-09030-2

2014

Herbert Woratschek, Tim Ströbel, Christopher Maier, Christian Durchholz: Wertschöpfungsorientiertes Qualitätsmanagement einer Sportliga. In: Lames, Martin ; Kolbinger, O. ; Siegle, M. ; Link, D. (Hrsg.): Fußball in Forschung und Lehre. - Hamburg : Feldhaus, 2014. - S. 212-218.

Christopher Maier, Herbert Woratschek, Tim Ströbel: Monetary incentives : explaining the motivational effects of individual bonuses and team bonuses on professional team sport athletes. - (Vortrag), Veranstaltung: 22nd Conference of the European Association for Sport Management (EASM), Sept. 2014, Coventry, UK.

Herbert Woratschek, Tim Ströbel, Christopher Maier: Value-based quality controlling of a sport league. - (Vortrag), Veranstaltung: 22nd Conference of the European Association for Sport Management (EASM), Sept. 2014, Coventry, UK.

Herbert Woratschek, Tim Ströbel: Eignung von Markenbewertungsansätzen im Sport. In: Preuß, Holger ; Huber, Frank ; Schunk, Holger ; Könecke, Thomas (Hrsg.): Marken und Sport : Aktuelle Aspekte der Markenführung im Sport und mit Sport. - Wiesbaden : Springer Gabler, 2014. - S. 433-446.
doi:10.1007/978-3-8349-3695-0_21

Herbert Woratschek, Tim Ströbel, Christopher Maier: Qualitätsmanagement einer Sportliga - Messung der Qualität am Beispiel der B-Juniorinnen-Bundesliga. - (Vortrag), Veranstaltung: 18. Jahrestagung des Arbeitskreis Sportökonomie, Mai 2014, Bayreuth.

Herbert Woratschek, Tim Ströbel, Christian Durchholz: Sportsponsoring und Co-Branding - innovative Markenstrategien zur Bildung von Allianzen. In: Preuß, Holger ; Huber, Frank ; Schunk, Holger ; Könecke, Thomas (Hrsg.): Marken und Sport : Aktuelle Aspekte der Markenführung im Sport und mit Sport. - Wiesbaden : Springer Gabler, 2014. - S. 107-123.
doi:10.1007/978-3-8349-3695-0_6

Herbert Woratschek, Tim Ströbel: Are public viewing events value networks?. - (Vortrag), Veranstaltung: Guest Lecture at Ohio University, Center for Sports Administration, März 2014, Athens, USA.

Herbert Woratschek, Tim Ströbel, Christian Durchholz: Merchandising im Sport. - (Vortrag), Veranstaltung: AG-Sitzung der Beko Basketball Bundesliga (Beko BBL), Januar 2014, Bonn, Deutschland.

2013

Herbert Woratschek, Tim Ströbel, Christopher Maier: Qualitätsmanagement einer Sportliga. - (Vortrag), Veranstaltung: 24. Jahrestagung der dvs-Kommission Fußball, November 2013, Weiler/Allgäu, Deutschland.

Herbert Woratschek, Tim Ströbel, Christian Durchholz: Merchandising: Boost for Fan Identification and Fan Loyalty? - An Empirical Analysis of Professional Basketball Clubs in Germany. - (Vortrag), Veranstaltung: 21st Conference of the European Association for Sport Management (EASM), September 2013, Istanbul, Turkey.

Tim Ströbel, Herbert Woratschek: Bewertung von Sportmarken - Eine empirische Analyse des Zusammenhangs von Markenstärke und Markenwert. - (Vortrag), Veranstaltung: 17. Jahrestagung des Arbeitskreises Sportökonomie, 02.-04.05.2013, München.

Tim Ströbel, Herbert Woratschek: Brand Equity Models in the Spotlight of Sportbusiness. In: Södermann, Sten ; Dolles, H. (Hrsg.): Handbook of Research on Sport and Business. - Cheltenham : Edward Elgar, 2013.

2012

Tim Ströbel: Sport Brand Equity : Current Status Quo and Future Relevance. - (Vorlesung), Veranstaltung: Guest Lecture at the Sport Business School Finland, Nov. 2012, Vierumäki, Finland.

Tim Ströbel, Herbert Woratschek, Claas Christian Germelmann, Jan Geserer: Academic Sport Management Programmes as Brands?! - An Empirical Analysis of the "Sport, Business & Law" Programme at the University of Bayreuth. - (Vortrag), Veranstaltung: 20th Conference of the European Association for Sport Management (EASM), September 2012, Aalborg, Denmark.

Tim Ströbel: Die Einflussfaktoren der Markenbewertung im Sport - Eine empirische Analyse der Zusammenhänge bei Klubmarken. - Wiesbaden : Gabler, 2012. - XX, 210 S.
doi:10.1007/978-3-8349-3581-6

2011

Tim Ströbel, Herbert Woratschek: Evaluation of Sport Brands - An Empirical Analysis of the Interplay between Brand Strength and Brand Equity. - (Vortrag), Veranstaltung: 19th Conference of the European Association for Sport Management (EASM), September 2011, Madrid, Spain.

2010

Herbert Woratschek, Tim Ströbel: Markenbewertung im Sport. - (Vortrag), Veranstaltung: 7. Deutscher Sportökonomie-Kongress, November 2010, Köln, Deutschland.

Holger Preuß, Tim Ströbel: Innovative Place Branding during Olympic Games - Case Studies from Turin 2006, Beijing 2008 and Vancouver 2010. - (Vortrag), Veranstaltung: 18th Conference of the European Association for Sport Management (EASM), September 2010, Prag, Czech Republic.

Tim Ströbel: Markenmanagement im Sport : Zusammenhang zwischen Markenwert und Markenstärke. - (Vorlesung), Veranstaltung: Gastvorlesung an der Universität Mainz, Mainz, Germany.

Herbert Woratschek, Tim Ströbel, Christian Durchholz: Co-branding - Ein neuer Weg zur Erfüllung zusätzlicher Motivationen von Sportkonsumenten. - (Vortrag), Veranstaltung: 14. Jahrestagung des Arbeitskreis Sportökonomie, Mai 2010, Saarbrücken.

Tim Ströbel: Measuring brand equity and brand strength : an innovative approach in sport management. - (Vortrag), Veranstaltung: 3. Nachwuchsworkshop des Arbeitskreises Sportökonomie, Mai 2010, Saarbrücken, Deutschland.

Herbert Woratschek, Tim Ströbel, Christian Durchholz: Das 3-Säulen-Konzept der Bayreuther Sportökonomie. In: Spektrum : Sonderheft 25 Jahre Sportökonomie, 2010 (2010). - S. 3-5.

2009

Tim Ströbel, Herbert Woratschek: Sport Brand Equity - Witchcraft or Sound Practices?. - (Vortrag), Veranstaltung: 17th Conference of the European Association for Sport Management (EASM), Amsterdam, The Netherlands.

Herbert Woratschek, Tim Ströbel: Sport Marketing News Around the World: Germany. In: Sport Marketing Quarterly, 18, 2 (2009). - S. 118-119.

2008

Herbert Woratschek, Tim Ströbel: Brand equity models in sports : rainsing the bar for an adequate methodological approach. - (Vortrag), Veranstaltung: 14th Conference of the Sport Management Association of Australia and New Zealand (SMANZ), Perth, Australia.

Herbert Woratschek, Tim Ströbel, Reinhard Kunz: Co-branding in the spotlight of sport and media : a case study analysis of Schalke 04 TV. - (Vortrag), Veranstaltung: 16th Conference of the Eurpean Association for Sport Management (EASM), September 2008, Heidelberg, Germany.

Herbert Woratschek, Christian Durchholz, Tim Ströbel, Guido Schafmeister: Current situation of the academic German sport management education and the future concept of Bayreuth's master of science in sport, business & law. - (Vortrag), Veranstaltung: 16th Conference of the European Association for Sport Management (EASM), September 2008, Heidelberg, Germany.

Herbert Woratschek, Tim Ströbel, Reinhard Kunz: Co-branding in the Spotlight of Sport and Media. - (Vortrag), Veranstaltung: Challenges Facing Football in the 21st Century, Mai 2008, Bern, Switzerland.

Herbert Woratschek, Reinhard Kunz, Tim Ströbel: Co-Branding zwischen Sport und Medien - Eine Analyse des Fallbeispiels Schalke 04 TV. In: Bruhn, Manfred ; Stauss, Bernd (Hrsg.): Dienstleistungsmarken : Forum Dienstleistungsmanagement. - Wiesbaden : Gabler, 2008. - S. 139-161.
doi:10.1007/978-3-8349-9663-3_7

Herbert Woratschek, Reinhard Kunz, Tim Ströbel: Sportmedien Marketing - Rahmenbedingungen und Geschäftsmodelle für Fernsehen und Internet TV. In: Gröppel-Klein, Andrea ; Germelmann, Claas Christian (Hrsg.): Medien im Marketing - Optionen der Unternehmenskommunikation. - Wiesbaden : Gabler, 2008. - S. 529-547.

2007

Herbert Woratschek, Tim Ströbel: Brand creation of professional sport organisations : the truth about the implementation of brand strategies from a managerial perspective. - (Vortrag), Veranstaltung: 13th Conference of the Sport Management Association of Australia and New Zealand (SMANZ), November 2007, Auckland, New Zealand.

Herbert Woratschek, Tim Ströbel: An analysis of brand creation of sport organisations. - (Vortrag), Veranstaltung: 15th Conference of the European Association for Sport Management (EASM), September 2007, Torino, Italy.

Herbert Woratschek, Reinhard Kunz, Tim Ströbel: A Brand Alliance in the Spotlight of Sport and the New Media - Where's the beef?. In: Sport Marketing Europe, 3 (2007). - S. 26-31.

Herbert Woratschek, Guido Schafmeister, Tim Ströbel: Sind neue Perspektiven zur Modellierung der Wertschöpfung in Sportorganisationen notwendig?. In: Klein, Marie-Luise ; Kurscheidt, M. (Hrsg.): Neue Perspektiven ökonomischer Sportforschung. - Schorndorf : Hofmann, 2007. - S. 99-116.

2006

Guido Schafmeister, Herbert Woratschek, Tim Ströbel: Are new perspectives for modelling value creation processes in sport organisations necessary?. - (Vortrag), Veranstaltung: 8th Conference of International Association of Sport Economics (IASE), May 4-6, 2006, Bochum, Germany.

Herbert Woratschek, Guido Schafmeister, Tim Ströbel: A new paradigm for sport management in the German Football Market. In: Desbordes, Michel (Hrsg.): Marketing and Football: An international perspective. - Amsterdam : Elsevier, 2006. - S. 163-185.