Team > Lars Brand

2025

Brand, Lars; Anderski, Matthias; Ströbel, Tim
Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creat ...
in Journal of Brand Management volume 32 (2025) . - page 150-165
doi:10.1057/s41262-024-00374-9 ...

2024

Brand, Lars; Ströbel, Tim
"A Victimless Crime"? Implications of eSports Extensions of Sport Club Brands for Brand Managem ...
in Journal of Global Sport Management (2024) . - page 1-25
doi:10.1080/24704067.2024.2438718 ...

Brand, Lars; Anderski, Matthias; Ströbel, Tim
Unpacking Sport Brand Co-creation : An Empirical Examination of Brand Co-creation Performances
2024
32nd Conference of the European Association for Sport Management (EASM), Paris, France

Brand, Lars; Stegmann, Pascal; Ströbel, Tim
Sport brands have the power to change the world, don’t they?! Sportklubmarken und ihr Einfluss ...
2024
AK-IASE Conference 2024, Universität Bayreuth

Brand, Lars; Stegmann, Pascal; Ströbel, Tim
Brands have the power to change the world, don't they?! An examination of the impact of co-crea ...
2024
17th Global Brand Conference, Edinburgh, United Kingdom

Brand, Lars; Stegmann, Pascal; Ströbel, Tim
Rethinking brand management within sport : advancing towards the integrative sport brand ecosys ...
in European Sport Management Quarterly volume 24 (2024) . - page 1174-1194
doi:10.1080/16184742.2023.2264316 ...

2023

Davies, Melissa; Griebel, Lars; Armstrong, Cole
Branding Across Borders : A Comparative Analysis Of Brand Communication By League-Affiliated Do ...
2023
Sport Marketing Association Conference (SMA) 2023, St. Petersburg, USA

Griebel, Lars; Ströbel, Tim
ESports Extensions of Sport Brands : Implications for Brand Management
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland

Anderski, Matthias; Griebel, Lars; Ströbel, Tim; Ridpath, Bradley David
Shine Bright Like a Diamond! An Analysis of the NIL Rule and its Impact on Athlete Brand Buildi ...
2023
2023 CSRI Conference on College Sport, South Carolina, USA

Griebel, Lars; Ströbel, Tim
Aufbau und Management von Eventmarken im Sport : Implikationen einer Multi-Akteurs-dominanten L ...
Die UEFA EURO 2024™ aus sportökonomischer Perspektive : Management, Organisation und Wirkung einer Sportgroßveranstaltung
Berlin : Erich Schmidt Verlag, 2023. - page 285-310

Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
Empowerment of human brands : Brand meaning co-creation on digital engagement platforms
in Journal of Business Research volume 166 (2023)
doi:10.1016/j.jbusres.2023.113905 ...

2022

Anderski, Matthias; Griebel, Lars; Ströbel, Tim
Athlete Activism : An Analysis from a Multi-Actor Perspective during the Olympic Games in Tokyo ...
2022
19th Sport Marketing Association Annual Conference, Charlotte, USA

Griebel, Lars; Anderski, Matthias; Ströbel, Tim
eSports Extensions of Traditional Sports Club Brands : Opportunities for Brand Co-Creation Proc ...
2022
19th Sport Marketing Association Annual Conference, Charlotte, USA

Griebel, Lars; Ströbel, Tim
How do Brands evolve? An Exploration of Brand Co-Creation Performances
2022
51th European Marketing Association Conference (EMAC), Budapest, Hungary

2021

Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
The Role of Digital Engagement Platforms for Athlete Branding
Book of Abstracts : FISU World Conference ; 30th Winter Universiade Lucerne 2021 Switzerland
Lucerne , 2021. - page 9-10
https://www.winteruniversiade2021.ch/media/documen ...

Anderski, Matthias; Griebel, Lars; Ströbel, Tim
Crises encourage innovations : The 28th European Sport Management Virtual Conference during the ...
in Sport und Gesellschaft volume 18 (2021) issue 1. - page 113-117
doi:10.1515/sug-2021-0009 ...

Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms
29th European Association for Sport Management Conference (EASM) : Book of abstracts
s.l. , 2021. - page 99
https://www.easm.net/wp-content/uploads/2021/12/EA ...

Griebel, Lars; Ströbel, Tim; Anderski, Matthias
Rethinking Brand Management within Sports : Advancing to a Multi-Actor Perspective
29th European Association for Sport Management Conference (EASM) : Book of abstracts
s.l. , 2021. - page 102
https://www.easm.net/wp-content/uploads/2021/12/EA ...

2020

Griebel, Lars; Ströbel, Tim; Woratschek, Herbert
Integrative Branding - Brand Management in The Light of Value Co-Creation
in SMAB Relevant Management Insights (2020) issue 22. - page 1-5
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Woratschek, Herbert; Griebel, Lars
A Logic of Sport Products : The Traditional Approach in Sport Management
in SMAB Relevant Management Insights (2020) issue 1. - page 1-3
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Woratschek, Herbert; Griebel, Lars
The Logic of Sport Products in Sport Sponsorship
in SMAB Relevant Management Insights (2020) issue 5. - page 1-4
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Woratschek, Herbert; Griebel, Lars
Special Features of the Product in Sport Economics
in SMAB Relevant Management Insights (2020) issue 2. - page 1-4
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Woratschek, Herbert; Griebel, Lars
Special Features of the Product in Sport Management
in SMAB Relevant Management Insights (2020) issue 3. - page 1-4
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Woratschek, Herbert; Griebel, Lars
Value of Competitive Balance in Sport Management : Insights from the "Big Five"
in SMAB Relevant Management Insights (2020) issue 4. - page 1-4
https://www.sma-bayreuth.de/publishing/relevant-ma ...