Team > Matthias Anderski
Matthias Anderski
Faculty of Law, Business and Economics
Chair of Marketing & Sport Management
| since 01.06.2022 | Joint PhD Candidate, La Trobe University, Melbourne, Australia |
| since 01.06.2020 | Research Assistant Marketing & Sportmanagement |
| 02/2018-05/2020 | Product Manager, REHAU AG + Co, Rehau |
| 03/2018-07/2019 | Master of Science, Hof University of Applied Sciences |
| 09/2013-02/2018 | Bachelor of Arts (Dual Cooperative Study) Hof University of Applied Sciences, Specialization: Marketing and Logistics |
| 2016 | Accredited Industrial Management Assistant (German IHK) |
Faculty of Law, Business and Economics
Chair of Marketing & Sport Management
- Integrative Human Brands and Co-Creation of Brand Meaning
- Athlete Brand Building and Brand Management
- Athlete Activism
- Digital Engagement Platforms in Sport
- Digital Transformation in Sport
Faculty of Law, Business and Economics
Chair of Marketing & Sport Management
Publications
2024
Panthen, M.; Anderski, Matthias; Ströbel, Tim
"I wouldn't call myself a brand, but many people say my name could serve as a brand." Exploring ...
in European Sport Management Quarterly (2024)
doi:10.1080/16184742.2024.2422336 ...
Anderski, Matthias; Bartsch, Silke; Puchner, Georg; Kuhn, Peter; Ströbel, Tim
On the way to Player Sustainability : An explorative study to develop a player sustainability i ...
2024
2nd Sustainable Sports Symposium, Heidelberg, Germany
Brand, Lars; Anderski, Matthias; Ströbel, Tim
Unpacking Sport Brand Co-creation : An Empirical Examination of Brand Co-creation Performances
2024
32nd Conference of the European Association for Sport Management (EASM), Paris, France
Anderski, Matthias; Stegmann, Pascal; Fuller, Rachel; Dickson, Geoff; Ströbel, Tim
“He's One of Our Own” : An Experimental Study Examining the Effects of Country of Origin and Cl ...
2024
32nd Conference of the European Association for Sport Management (EASM), Paris, France
Anderski, Matthias; Stegmann, Pascal; Fuller, Rachel; Dickson, Geoff; Ströbel, Tim
“He's one of our own!” Examining the impact of transfers to the German Bundesliga on fan behavi ...
2024
AK-IASE Conference 2024, Universität Bayreuth
2023
Anderski, Matthias; O'Neill, Francis; Dickson, Geoff; Fuller, Rachel; Ströbel, Tim; Thompson, Ashleigh-Jane
A Multi-Actor Perspective on Athlete Brand Activism
2023
The Australian and New Zealand Marketing Academy (ANZMAC) 2023, Dunedin, Otago, New Zealand
Anderski, Matthias; O'Neill, Francis; Dickson, Geoff; Fuller, Rachel; Ströbel, Tim; Thompson, Ashleigh-Jane
Human Brand Activism : Developing an Athlete Brand Activism Continuum Based on a Multi-Actor Pe ...
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland
Anderski, Matthias; Griebel, Lars; Ströbel, Tim; Ridpath, Bradley David
Shine Bright Like a Diamond! An Analysis of the NIL Rule and its Impact on Athlete Brand Buildi ...
2023
2023 CSRI Conference on College Sport, South Carolina, USA
Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
Empowerment of human brands : Brand meaning co-creation on digital engagement platforms
in Journal of Business Research volume 166 (2023)
doi:10.1016/j.jbusres.2023.113905 ...
2022
Anderski, Matthias; Griebel, Lars; Ströbel, Tim
Athlete Activism : An Analysis from a Multi-Actor Perspective during the Olympic Games in Tokyo ...
2022
19th Sport Marketing Association Annual Conference, Charlotte, USA
Griebel, Lars; Anderski, Matthias; Ströbel, Tim
eSports Extensions of Traditional Sports Club Brands : Opportunities for Brand Co-Creation Proc ...
2022
19th Sport Marketing Association Annual Conference, Charlotte, USA
Anderski, Matthias; Riedmüller, Florian; Ströbel, Tim
No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards ...
2022
30th European Association for Sport Management Conference (EASM), Innsbruck, Austria
Anderski, Matthias; Riedmüller, Florian; Ströbel, Tim
No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards ...
30th European Sport Management Conference : Book of Abstracts
Innsbruck : Eigenverlag Innsbruck University, 2022. - page 117-119
https://easm2022.com/wp-content/uploads/2022/09/EA ...
2021
Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
The Role of Digital Engagement Platforms for Athlete Branding
Book of Abstracts : FISU World Conference ; 30th Winter Universiade Lucerne 2021 Switzerland
Lucerne , 2021. - page 9-10
https://www.winteruniversiade2021.ch/media/documen ...
Anderski, Matthias; Griebel, Lars; Ströbel, Tim
Crises encourage innovations : The 28th European Sport Management Virtual Conference during the ...
in Sport und Gesellschaft volume 18 (2021) issue 1. - page 113-117
doi:10.1515/sug-2021-0009 ...
Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms
29th European Association for Sport Management Conference (EASM) : Book of abstracts
s.l. , 2021. - page 99
https://www.easm.net/wp-content/uploads/2021/12/EA ...
Griebel, Lars; Ströbel, Tim; Anderski, Matthias
Rethinking Brand Management within Sports : Advancing to a Multi-Actor Perspective
29th European Association for Sport Management Conference (EASM) : Book of abstracts
s.l. , 2021. - page 102
https://www.easm.net/wp-content/uploads/2021/12/EA ...
Faculty of Law, Business and Economics
Chair of Marketing & Sport Management
Matthias Anderski
Research Assistant
E-Mail: matthias.anderski@uni-bayreuth.de
Phone: +49 (0)921 55-3489
Fax: +49 (0)921 55-3496
Building: Sport, Room 1.35
Consultation hours: Monday 2 to 4 pm and by special appointment